The Entertainment Biz

Premieres and Junkets

In an age dominated by the needs of the entertainment industry, the media are demanding more and more access to actors. Film stars, including Goldie Hawn, Julia Roberts, Bruce Willis, Mel Gibson, Meg Ryan and George Clooney, talk about their role in the publicity machine. Plus a consideration of the contrasting marketing campaigns behind Independence Day and the UK relaunch of cult hit Quadrophenia.